SILPADA

Building National Brand Awareness & Generating Leads for a Sterling Brand

Silpada is the leading seller of sterling silver jewelry in the U.S. With and eye on becoming a leading fashion/jewelry brand, we were hired to create a campaign that would accomplish three things: Build national brand awareness, generate leads, and introduce the "Silpada Business Opportunity".

We developed an emotion-based strategy that would, first-and-foremost, position Silpada as a fashion brand while hinting at something more.

After  creating a new company tagline (Find Yourself In It), the integrated "I found" campaign was launched across a variety of mediums including national print publications (Oprah, Glamour, In Style, Redbook, and People, among others), as well as online and outdoor placements. The ads, which depicted fashion forward women wearing Silpada jewelry, also hinted at something more—the business opportunity (which would be explained on a companion online landing page).

In the first twelve months of the campaign leads increased by 146%.